A Step That Changed the Rhythm of Life

Bettina Haude’s artistic path began in 1960s Berlin, shaped by an avant-garde family environment. Filmmakers, artists and musicians were regular visitors; creativity was part of everyday life. Rather than taking a direct path into fine art, she studied advertising at Berlin University of the Arts and entered the agency world – a field where visual thinking, storytelling and design operate at full speed.

For more than 25 years, she worked for major advertising agencies in Germany before eventually founding her own agency in Berlin. Painting and photography remained part of her life throughout. Her ability to grasp complex relationships and distil them to their essence continues to shape her artistic practice.

In 2020, Bettina Haude moved from Berlin to Mallorca. Closer to nature and with a daily life increasingly shaped by light, weather and the seasons, art finally moved to the centre of her life.

Today, her work moves within the field of narrative abstraction. Observations and impressions from nature, everyday life and society form the starting point of her work. Her practice encompasses painting, drawing, collage and photography, and she works predominantly in series.

Bettina Haude lives and works near Pollença, Mallorca, and in Berlin.